Consumer surplus and advertising revenue29 نوفمبر 2021 2021-11-25 20:52
Consumer surplus and advertising revenue
no I don’t agree
consumers should rationally infer that only high-quality products would spend significantly on advertising, because only high-quality brands can count on obtaining a sig- nificant number of repeat purchases.
advertising is always untrue and consumer after buying the product realizes that he spent money on something he didn’t want