Authentication
26 نوفمبر 2021 2021-11-25 23:10Authentication
What is authentication in e-commerce activities?
The role of authentication in electronic commerce, its conceptual framework, and the open problems in current authentication are discussed. Authentication establishes the identity of one party to another and is a core set of activities used to verify product quality and features, the authenticity of the trading parties, and monitor conformance to the contract or agreement among parties. Online buyers and sellers need to get authentication information about each other and verify the truthfulness of this information. Overall buyer authentication in electronic commerce is achieved through credit cards and digital certificates approved by financial institutions. Seller authentication involves URL, advertising, and virtual communities, while product authentication is achieved through product try-outs. Some of authentication problems include lack of robust overall product authentication, the trustworthiness of the trusted third parties, and situations wherein one party or both of the parties to the transaction seek anonymity.
